![](https://cdn.myportfolio.com/6538b3d2c13bf15c23fbbfdfcb4cd078/9980e280c95ba5457699c45e4787fa682fb991671bcdb9628199afdb0dbb5859db9e01d99dde0bd6_rw_1920.jpg?h=2e9851ebc322d044b26dcbce7c3dc14c)
Matgeek is a culinary blog and youtube channel mainteined by Johan Hedberg.
They trust on UP-IM for the craft of their high-quality Intros, and now Johan
came up with the chalenge to design one with a sci-fi theme.
came up with the chalenge to design one with a sci-fi theme.
Client: Matgeek | Studio: UP - Inspiring Motion | Direction: Igor Martins | Motion Graphics / Art Direction: Antônio Souza
The first screen was designed in Illustrator and After Effects as a Styleframe "to rule them all".
The final look was fixed by this frame and we carefully sticked to it up to the end.
![](https://cdn.myportfolio.com/6538b3d2c13bf15c23fbbfdfcb4cd078/f7ae19f6789390472520655cd1d1d3f6dd250a744eb8c23b4a16ff4733f4ef373b4788f26403a143_rw_1920.png?h=6b77ad1613f4758c4cc33839b0ad4378)
![](https://cdn.myportfolio.com/6538b3d2c13bf15c23fbbfdfcb4cd078/79a1aa2f3c76dd2dc51fa8ea784c5736d411f4d1601ca0a89a3946d174504bfb99f89379a36b146e_rw_1920.png?h=f985846f9450109628cd8e810815a5a8)
![](https://cdn.myportfolio.com/6538b3d2c13bf15c23fbbfdfcb4cd078/a738bc3d1ef61ac5d94661d67088d820774bd4fd8b75c1d0052edf196da90a86f28398ccda4b372b_rw_1920.png?h=1ea0e7a90acb6a92b18b1e6827bf70af)
![](https://cdn.myportfolio.com/6538b3d2c13bf15c23fbbfdfcb4cd078/6cbc860445f8e68d96ca17c1afd25aad363877c5b93e143cfeb6b39be1b8e9133e9a6cdeb5aa3c2c_rw_1920.png?h=bcbb258e9bca4928fb3cdd68a5dc8d01)
This project was about technology, so we developed new tools to expand our software arsenal in Houdini.
Check out some of them:
![](https://cdn.myportfolio.com/6538b3d2c13bf15c23fbbfdfcb4cd078/3d96d59c9ad92f26f3aa4b3f4ba17b68067fdd99fd55dcb755f52d6ecab3322693fb8a24499b757a_rw_1200.gif?h=d844ebe72613c4c104936f15550516ba)
![](https://cdn.myportfolio.com/6538b3d2c13bf15c23fbbfdfcb4cd078/938bae25c1057345d1e0255f67e636e88841a0474ad3360331874d54dc49d18206e985450bb01679_rw_600.gif?h=cdf89fb61c950691d9e6c5d1b41b6afd)
![](https://cdn.myportfolio.com/6538b3d2c13bf15c23fbbfdfcb4cd078/f04c0d05ba000deee85e5958acb2bbcb7a7ec38ecaead151e005bf56e68601bcfe5424cddb9ac264_rw_600.gif?h=e5424393ffb429497e58297232aff1fb)
Now take a look at this hologram effect we developed for the main objects
(without post-production)
They where crafted in our "effects maker" software, Houdini.
![](https://cdn.myportfolio.com/6538b3d2c13bf15c23fbbfdfcb4cd078/29f48954d06768163cb8dcdf2036b194f021218ad9219cfb8b6ba99c382d40d839e3d18bd77f6056_rw_600.gif?h=e1268f3e7583444fcd7472178d60b961)
![](https://cdn.myportfolio.com/6538b3d2c13bf15c23fbbfdfcb4cd078/b2f4b04789efb5595d1c5e671f7d0d9f66fd6643707a2baa3506713e6ef8df0e7b793f683c05f19c_rw_600.gif?h=2fc200ef8255211ee220968b599c7eca)
The project received some attention from the Houdini and Redshift user communities,
and the Redshift team twitted about it:
![](https://cdn.myportfolio.com/6538b3d2c13bf15c23fbbfdfcb4cd078/51b7e11bd2344decf97b9d6a2a5950fb717e07aa3b3f834848e1df44b6ad9038b86082004c7f0fd2_rw_600.png?h=42061055a93ec2c73a5c21e8b0daef5c)